Application
This unit describes the skills and knowledge required to produce a media design through selection and appraisal of media software tools, assessment and manipulation of software functions and the use and creation of graphics and editing media files.
It applies to individuals who want an introduction to the use of media software packages and may eventually lead to employment in graphic design, industrial design, or production of promotional and marketing media material.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Identify relevant new media software and supporting hardware to meet design brief | 1.1 Perform media work in a safe manner to comply with work health and safety (WHS) criteria and accepted industry practice 1.2 Identify basic requirements of media design brief, including user environment from customer specifications 1.3 Research and review new media software and hardware available to realise design requirements 1.4 Select a new media software program to meet design brief requirements 1.5 Identify relevant new media hardware to support design brief requirements 1.6 Select, re-encode and transcode relevant file formats to process and modify digital media files to suit user application |
2. Develop a new media graphic design | 2.1 Review design brief to ensure customer requirements are well interpreted 2.2 Procure or create suitable graphics, video or sound to meet requirements of design brief 2.3 Manipulate graphics, video or sound using freely available software tools for evaluating capabilities and limitations of different software packages 2.4 Produce a media design according to customer specifications, and save new media files using designated file formats |
3. Review new media design | 3.1 Evaluate media design for creative, dramatic and technical quality, file size, and data suitability to meet the brief 3.2 Test and run graphics, video and sound of media design as part of a multimedia presentation, and present designs in the appropriate format |
Evidence of Performance
Evidence of ability to:
evaluate new media software
manipulate files effectively
produce an effective media design using two new media software packages
evaluate a design
test and run a design.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Evidence of Knowledge
To complete the unit requirements safely and effectively, the individual must:
explain functions and features of two new media applications
define graphic design and stylistic language conventions
identify software tools to develop, edit and test design
outline principles of:
digital imaging and file formats
file management
transfer systems
video and sound file formats
visual design principles
outline vendor product directions in new media hardware and software
describe visualisation and interpreting creative information, scripts (text) and images.
Assessment Conditions
Gather evidence to demonstrate consistent performance in conditions that are safe and replicate the workplace. Noise levels, production flow, interruptions and time variances should be typical of those experienced in the telecommunications network engineering field of work and include access to:
work stations with appropriate software tools
media capable PCs
peripheral media equipment with HD capability
LAN with media server
internet access.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.2, 1.3, 1.4, 1.5, 2.1 | Interprets workplace documents and confirms specifications are met |
Numeracy | 2.3, 3.1 | Calculates dimensions and measurements to meet job specifications |
Navigate the world of work | 1.1 | Follows legislative requirements and organisational protocols, policies and procedures relevant to own role |
Get the work done | 1.3, 1.4, 1.6, 2.2, 2.3, 2.4, 3.1, 3.2 | Prioritises and plans work to meet organisational expectations, legislative requirements and client expectations Recognises and anticipates a range of problems, actively looking for early warning signs and implementing contingency plans when appropriate Evaluates features of digital tools against set criteria to inform decisions about suitability Uses digital technologies and systems to enter, manipulate and store data |
Sectors
Telecommunications – Telecommunications Networks Engineering